· High-interest topic
· Entertaining voice
· Fun stuff—jokes, factoids, interactive
· Eye-catching, modern-looking design
Voice in Nonfiction Writing
Design in Nonfiction Books
Is There a Market for My Book Idea?
1. Has a similar book been done before?
If YES à How did it sell?
POOR à Why?
STRONG à How will mine be different?
If NO à Is there a marketing limitation?
2. Who will buy my book?
3. Where will my book be sold?